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Dive In Counseling – Privacy Policy

Last Updated: 09/08/2026 Practice Name: Dive In Counseling Location: Tampa, Florida Contact: melisa@diveincounseling.com • (813)773‑4223

1. Introduction

This Privacy Policy explains how your information is collected, used, stored, and protected when you visit my website or contact my practice. Dive In Counseling takes your privacy seriously and complies with all applicable laws, including HIPAA.

2. Information Collected

Personal Information

Information you voluntarily provide, such as your name, email address, or phone number through contact forms.

Non‑Personal Information

Browser type, device information, pages visited, and general analytics data.

Cookies & Tracking Technologies

Used to improve website performance and understand how visitors use the site.

Advertising & Tracking Data (Microsoft Ads, UET, etc.)

Anonymous interaction data such as clicks, impressions, and conversion tracking may be collected through Microsoft Advertising tools.

Important: No clinical information is collected or stored through this website.

3. How Your Information May Be Used

Your information may be used to:

  • Respond to inquiries or appointment requests

  • Improve website functionality and user experience

  • Analyze website traffic and advertising performance

  • Comply with legal or ethical obligations

Dive In Counseling does not sell or share personal information with third parties for marketing purposes.

4. HIPAA & Therapy‑Related Privacy

If you become a therapy client, any information you share in sessions or through the client portal is protected under HIPAA. This website does not store or transmit protected health information (PHI).

All clinical communication occurs through my secure, HIPAA‑compliant portal, SimplePractice.

5. Cookies & Analytics

This website uses standard cookies and analytics tools to improve performance and understand visitor behavior. You may disable cookies in your browser settings at any time.

This website does not use cookies to collect personal or clinical information.

6. Data Storage & Security

Industry‑standard security measures are used to protect your information. Website form submissions are stored securely and accessed only by me.

Email Security & HIPAA‑Aligned Encryption

My business email is encrypted in transit and at rest using SecureMyEmail, which provides HIPAA‑aligned technical safeguards. Email is not intended for sharing PHI. Please avoid including personal health details in email; all clinical communication will be redirected to the secure portal.

7. Your Rights

You have the right to:

  • Request access to the personal information I hold

  • Request corrections or deletion of your information

  • Withdraw consent for communication

To exercise these rights, contact: melisa@diveincounseling.com

8. Required Microsoft Advertising Disclosures

Data Controller

Dive In Counseling (operated by Melisa McMechen in Tampa, FL) is responsible for collecting and using personal data on this website.

Purpose of Data Collection

Personal data is collected solely for scheduling, communication, and providing therapy services. Technical and advertising‑related data may be collected to improve website performance and measure advertising effectiveness.

Categories of Data Collected

  • Contact information (name, email, phone number)

  • Technical data (IP address, browser type, device information)

  • Interaction data (pages visited, clicks, and actions taken on the site)

Retention

Personal data is retained only as long as necessary to provide services or comply with legal obligations.

Tracking & Third‑Party Data Sharing

This website uses Microsoft Advertising tools, including the Universal Event Tracking (UET) tag. These tools may collect data about user interactions for advertising, analytics, and performance measurement. Microsoft may receive certain data from this website for these purposes.

User Rights & Opt‑Out Options

Where applicable, users may withdraw consent, request access to their data, or opt out of personalized advertising. Users may also manage advertising preferences through industry‑recognized opt‑out programs such as DAA, NAI, EDAA, or Global Privacy Control.

Microsoft Privacy Statement

For details on how Microsoft processes data, please see the Microsoft Privacy Statement: https://privacy.microsoft.com/en-us/privacystatement

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